This industry continues to grow, even during some of the toughest times this economy has seen in 20 years. Why? Let's list out the reasons:
1. The need to reduce travel costs - oil has retreated, but travel costs are still high and will continue to be a factor until we can change our consumption needs. Companies are doing whatever they can to reduce expenses in this area, and video plays a large role in cutting costs. Some see over a 50% reduction when they make the transition.
2. Companies want to be more efficient with their time - how much time do we waste on the road?
3. The need to deploy their experts immediately for troubleshooting and training.
4. Consumers are demanding Green Initiatives from corporations - Vodaphone, one of world's largest network providers, saved over 13,500 flight, and 5000 tons of CO2 by using video. What else has this much of an impact.
5. It promotes a work life balance - would you rather work for a company that forces you to travel 3 out of 4 weeks, or the company that has video and you travel 1 out of 4. If you could spend one day out of the week at home, but still have face to face communication with headquarters, would that make your life a little easier?
6. Bandwidth is cheaper than it's ever been to support video - the days of using ISDN and per call charges are in the rear view mirror for many. I use video communication everyday from my home, using nothing more than the local high speed internet. The clarity is amazing.
7. It's not the technology of the future. It's now - it is as easy as dialing the phone with the right equipment.
These are the reasons why this industry is rapidly growing in a tough economy. Sure, the recent crash of the market is delaying some decisions, but bottom line is that companies, government, and education all see the quick Return on Investment when purchasing video communication. This technology continues to improve, and if you are not at least investigating it, you are falling behind.
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